Reading: Brenkert – Marketing and the Vulnerable

In George Brenkert’s essay, “Marketing and the Vulnerable”, he argues that there are some groups of people who are particularly vulnerable to misleading ads. People like children, the elderly, and the mentally impaired, who may misunderstand ads, or even the bereaved, who are emotionally off-guard, are particularly vulnerable to misleading ads—especially those ads that are specifically designed to take advantage of that vulnerability. He argues that advertisers have some moral reason not to use ads that target vulnerable groups.

Download Text: ​George Brenkert – “Marketing and the Vulnerable”